How to get sponsors for different events

Published: 31st May 2007
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Many of you might have had the opportunity to organize different events and I'm sure that you had to face the sponsors' issue. This is a very important problem, because getting sponsored is a big deal and sometimes crucial for your event. First of all, you have to know that getting sponsored requires a lot of work and determination. You have to be a very convincing person, in order to make people finance your event.



The first thing you have to do when you are organizing an event is to draw a list with all your potential expenses. This way, you will know how much money you need to get from sponsors. After that, you have to make a portfolio with everything that will happen at your event: what is it all about, who will benefit from it, the schedule, entertainment, etc. Now, you have to take this portfolio and present it to potential sponsors. Nevertheless, this is not all. Just by presenting your event to some interested people won't guarantee that you will get sponsored.



The next thing you have to do is to present the possible benefactors with the facilities that they will have if they decide to give you money. Tell them what you can do for them. For instance, you could tell a company that if they decide to give you money, you can ensure them free seats at your event, or a banner with their company, which will give them some free publicity. Remember that in order to get sponsored, you have to convince some people to give you freely their money. However, no one is willing to do that for free. That's why, it is very important to show this people that you can give them something in exchange for their sponsorship.



Also, remember that usually, for a big event many people are willing to give their money to support the cause. Because of this, if you get sponsored, you should also think about giving some of this money to charity. If you also write this in your portfolio, many more people will be interested in sponsoring you. This way, you will be able to finance your event and also do a good deed.



Another thing that you have to remember when you are looking to get sponsored, is that you have to go to more than one companies in order to make sure that you will get the sum of money that you need. You have to be aware of the fact that many companies will probably reject your proposal. Because of this, you have to present your offer to many more companies. This way, even if one or two decline your demand, you can be sure that the other ones will give you the money you need.



After you got sponsored, you have to draw some legal papers, which will ensure you that your sponsor will give you the money and that you will keep your end of the deal. It's basically a contract between you and your benefactor. Then, all you have to do is to take the money and use them for whatever you need.

Sponsors are a very important part of every event. These people give money freely so that an event can take place. Some events could not even take place unless Sponsored.


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